BETADINE Hero Tattoos

Insight
When kids get a minor cut or scrape, they hate having it treated, making it difficult for moms to carry out proper wound care. How can we help make wound care easier for moms?

Idea
BETADINE creates Sprayables – a collection of kid-friendly stencils specially designed for little heroes. Moms can use them to create shapes over their kids’ wounds when they apply BETADINE Dry Powder Spray. Because the Sprayables are so cool and fun, kids get distracted and moms have a much easier time treating their wounds.​​​​​​​​​​​​​​
Stencil giveaway (front/back)

more inspiration:

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