Your Future In Advertising
Fresh graduates who are interested in the advertising industry may be unsure about what goes behind every inspiring ad produced, and what roles would be suitable for them.
McCann Worldgroup answers their questions during the IAS Career Fair 2017 by giving them the Truth Well Told, in a quirky and mysterious manner—The McCann Tarot Card Reading Booth.
Beware, it's creepily accurate.
Each tarot card is illustrated and renamed after the roles and scenarios people face while working in advertising.
Role cards
Scenario cards
The McCann Tarot Gypsy picks three cards from the deck and unveils them one by one, predicting situations that the participant would encounter in their working life.
After every tarot reading, the participant gets a jar of McCann Voodoo Bears.
A post-event survey showed that:
78% of attendees rated the McCann Worldgroup booth as their favourite
81% of attendees rated McCann Worldgroup as the agency that had the people they wanted to work with the most
